Sunsilk Products

Sunsilk On The Move
Sunsilk is one of many brands of shampoo in the Philippines, which became popular and demand for its pleasant smell, which also offers a way to get straighter and shinier hair. First launched in the UK by Unilever in 1954, people quickly began to notice his unique blend compared to other brands of shampoo. In 1959, Sunsilk was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries across the Middle East, North Africa, Latin America and the Philippines. So what does Sunsilk Philippines so popular? Among others, Sunsilk gained popularity because of its marketing campaigns.
In the early years, Sunsilk focused much of its attention on obtaining marketing international presence. To do this, they targeted market segments or countries with products specifically designed to treat hair "problems" of each culture. For example in the United Kingdom, the basic benefit in the 1960s was shiny hair. high interest internationally has led to a dramatic decline in support for the United States and United Kingdom. For this reason, many years passed with little or no publicity has caused the mark to be considered for older women. Although this was not the intention of Sunsilk outcome was inevitable.

A new campaign has been launched to recruit young users. To do this, products also need rejuvenation. Sunsilk has decided that in addition to the segmentation of markets by country, they should also segment by hair type within each market. The new products based on hair color, texture, sensation, dryness, etc. The Sunsilk campaign update, "Get Hairapy" followed the same strategy, marking a bold step towards users in their 20s and from the above, it is said in their "neighborhood-life crisis." The audience has also been defined as unique, fashion-conscious, women who work and save when you look good: women on-the go ".

The new product lines, which include triplets of the following products: anti-puncture, anti-hop, Hydra TLC, Straighten-Up, De-Frizz, no major problems, ThermaShine beyond Brunette Color Boost (Auburn tones and not put Highlight colorers brown) and Blonde Bombshell (all over blondes and highlighters).
Last year Sunsilk, Life Can not Wait, aims to inspire women everywhere to live their lives to the fullest. For the launch campaign for Sunsilk brand unveiled their life can not wait to advertising during the Super Bowl XLII on February 3, 2008. The basic idea of this campaign is that hair can dramatically change the mood of a young girl and actions. The underlying philosophy is that by taking the look into their own hands, the girls are also taking positive steps to be more in control of their life: "hairs on the life = On".

Life Can not Wait campaign has clearly given a boost in demand for Sunsilk Philippines by Filipinos around the world. Today, the Philippines Sunsilk is considered one of the most popular in demand throughout the Philippines, recognized not only for women but for men.

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