John Frida

bag of gold behind both the helmsman Main

Born in 1972 in Rome, Frida Giannini, his father is an architect, and his mother was a teacher of art history, parents hope that she entered the construction industry, but chose to enter Rome's Fashion Academy (Fashion Institute of Rome) to study fashion design and fashion company in a small scale. "At the time of their fashion choices for me a little worried, but to see my small achievements soon to support my ambitions." Today, her parents sat in the front seat Gucci show only to watch masterpiece of their children, often with tears of emotion.

In 2002, Frida joined Gucci , handbag design, office manager. Tom Ford after the resignation, Gucci has been the use of three of unknown nationality, whom the members of the original design team responsible for brand design: Alessandra Facchinetti in charge of women, John Ray is responsible Men, Frida Giannini in charge of accessories. The industry's "Trio" is not good enough, and even that of "splitting the spirit of the brand," the risk.

In fact, all three positions, effective control of Gucci Frida growth of a lifeline, as accessories in the sales of Gucci, 80% ratio of the absolute weight. Tom Ford left in the second year (2005), Frida Gucci find a file in 1966 for Grace Kelly models stamp design, "I think the mother and grandmother in the 70 tissues of flowers, so they see a bright future for the germination of the idea, "then launched a series of handbags and shoes Flora, a landslide on the market to strengthen their confidence and the overall growth Gucci 13.6 per cent of its annual profit, total revenue rose an astonishing 29 percent success, to enter "The era Ford prosperity.

Frida said frankly, "creatively must create business value. Otherwise, even the most perfect works would become meaningless."

The success of this, women can not shake the exhibition show the form and fashion brands for the prestige of the role played by the quarterly figures for the glory of the curtain call has nothing to do with Frida, until the appointment in 2005 of PPR Women Frida Giannini took over the post of Director of Design for the following year, Gucci men in charge, she was artistic director of Gucci unified power.

Symmetry worthy face, hair smooth and soft to look at the shoulder, the appearance of a peaceful sweet Frida, there is less visible from the enormous potential. "I was a kid love to stay in his father's studio, paint the clothing and shoes, my mother accompanied me on one side, it is a love of fashion, taste and woman elegant. Grandmother in Rome, there were many shops. I was a child a few hours ago, Ms. Luo Made watching those who come to try a nice lift. Frida think they have the quality of perseverance and optimism, comes from family life to the memory of childhood. She likes to watch old family photos, including one grandmother and sisters in postwar got a glimpse of Rome. "At that time, they are very poor and often hungry because there is no food. But they are loving life, even if the poor will try to get a skirt and a pair of beautiful high heels. In the difficult years, they have nothing but despair will never be pessimistic. "

Frida is the courage to accept the challenge in this spirit of optimism thanks to Gucci internal strife, but the Gucci has never been regarded as an indelible and can not go beyond the signs of aggressive girl for Gucci to create a new.